IT’S ME — MASHA KOSTO4KA
I work with 2D/3D illustrations, animations, typography, and content for print and digital media,
while also creating brand identities and developing branding concepts.
MY FAVOURITE CASES
As my graduation project at HSE, I decided to create my own brand — tio,
a compact tea ceremony set.
The main idea is to emphasize the importance of solitude and the opportunity to immerse yourself in the world of tea while maintaining mobility and convenience.
MY FAVOURITE CASES
Drivo is a car rental service in New York City with a wide range of cars from economy class to luxury at affordable prices.
My work on the project included:
creating social media posts and video content; developing photo and video assets for targeted advertising; generating images with the help of AI; 3D modeling and rendering of cosmetic devices; designing banners; prepress preparation.
Created 12 archetypal personas (Hero, Rebel, Innocent, Lover, etc.) for a special project by Pickles agency.
An identity for a brand of beauty
gadgets and care cosmetics. I developed
a comprehensive visual identity for Utomorrow — from concept to ready-to-use marketing materials.
My work on the project included:
Brand identity: logo, typography,color palette, packaging, and imagery;
Content: AI-generated photography and social media posts for targeted advertising;
3D modeling and rendering
of beauty gadgets;
Product line: packaging design and visualization of skincare products in the brand’s style